Privacy Policy

Effective Date: 2017.1.1

Last Updated: 2026.2.1

Welcome to Tianhua Traffic Group. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit https://www.tianhuaroadmarking.com/ and use our services.

By accessing or using this website, you agree to the terms of this Privacy Policy.

1. Who We Are

This website is operated by Tianhua Traffic Group. We provide road marking materials, road marking equipment, and traffic safety products for customers in different international markets.

If you have any questions about this Privacy Policy or how we handle your information, please contact us using the details listed in the Contact section below.

2. Information We Collect

We may collect the following types of personal information:

Name
Email address
Phone number
Company name
Inquiry details or message content
Account login information, if you register or log in to an account
Order or quotation-related information
Technical information such as IP address, browser type, device information, and website usage data
Cookie and similar tracking data

3. How We Collect Information

We may collect information when you:

Submit an inquiry through our contact form
Contact us by email, phone, WhatsApp, or other messaging methods
Create an account or log in to your account
Request a quotation, sample, or product information
Place an order or begin a transaction with us
Browse our website, product pages, and related content

4. How We Use Your Information

We may use your information for the following purposes:

To respond to your inquiries and requests
To provide quotations, product details, and business communication
To process transactions and manage customer relationships
To provide after-sales service and technical support
To improve our website, products, and services
To send you updates, offers, or marketing communications, where permitted by law
To maintain website security and prevent fraud, abuse, or unauthorized access
To comply with legal obligations and resolve disputes

5. Legal Basis for Processing

Where applicable under data protection law, we process personal information on one or more of the following legal bases:

Your consent
The performance of a contract or steps taken at your request before entering into a contract
Our legitimate business interests, such as responding to inquiries, improving our services, and securing our website
Compliance with legal obligations

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve functionality, remember user preferences, analyze website traffic, and support shopping cart or account-related features.

You can control or disable cookies through your browser settings. However, some parts of the website may not function properly if cookies are disabled.

If required by applicable law, we will request your consent before placing non-essential cookies on your device.

7. Sharing of Information

We do not sell your personal information.

We may share your information with trusted third parties only where necessary, including:

Website hosting providers and IT service providers
Email, communication, or customer service providers
Payment processors, logistics companies, or order fulfillment partners
Professional advisers such as lawyers, accountants, or auditors
Government authorities, regulators, or law enforcement where required by law

We require third-party service providers to handle personal information in a secure and lawful manner.

8. International Data Transfers

Because we work with customers in different countries, your information may be processed or stored in countries outside your own. Where required by law, we take reasonable steps to ensure that international transfers are protected by appropriate safeguards.

9. Data Retention

We retain personal information only for as long as necessary for the purposes described in this Privacy Policy, including for customer communication, contract performance, legal compliance, dispute resolution, and recordkeeping.

The exact retention period may vary depending on the nature of the information and the legal or business requirements involved.

10. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

11. Your Rights

Depending on your location and applicable law, you may have the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information
Object to or restrict certain processing activities
Withdraw consent where processing is based on consent
Request data portability where applicable
Lodge a complaint with a relevant supervisory authority

To exercise your rights, please contact us using the contact details below.

12. Marketing Communications

If you receive marketing emails or promotional messages from us, you may opt out at any time by following the unsubscribe instructions in the message or by contacting us directly.

13. Third-Party Links

Our website may contain links to third-party websites or services, including external communication tools or social platforms. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies separately.

14. Children’s Privacy

Our website and services are not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website features, legal requirements, or data practices. Any updates will be posted on this page with a revised effective date.