Cookies Policy

Effective Date: 2017.1.1

Last Updated: 2026.2.9

This Cookies Policy explains how Tianhua Traffic Group uses cookies and similar technologies on https://www.tianhuaroadmarking.com/.

By continuing to use our website, you acknowledge that cookies and similar technologies may be used in accordance with this Cookies Policy, subject to your browser settings and any consent choices you make where required.

1. Who We Are

Tianhua Traffic Group operates this website and provides road marking materials, road marking equipment, and traffic safety products for customers in different international markets.

2. What Are Cookies

Cookies are small text files that are stored on your device when you visit a website. They help websites function properly, remember user preferences, improve performance, and provide information about how visitors use the site.

Similar technologies, such as pixels, tags, scripts, and local storage, may also be used for related purposes. In this Cookies Policy, we refer to all of these technologies as “cookies” unless otherwise stated.

3. Why We Use Cookies

We may use cookies for the following purposes:

To make the website work properly
To remember your settings and preferences
To support account login and website security
To support shopping cart and inquiry-related functions
To understand how visitors use our website
To improve website performance, usability, and content
To measure the effectiveness of marketing or communication activities where applicable

4. Types of Cookies We May Use

4.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They may be used for core functions such as page navigation, security, network management, form submission, shopping cart operation, and account login. Without these cookies, certain parts of the website may not work correctly.

4.2 Functional Cookies

These cookies help the website remember choices you make, such as language, region, or other preferences, so that we can provide a more convenient browsing experience.

4.3 Analytics Cookies

These cookies help us understand how visitors interact with our website, such as which pages are visited most often, how users move through the site, and whether users encounter errors. This helps us improve website performance and user experience.

4.4 Performance Cookies

These cookies help us monitor the speed, stability, and technical performance of the website so we can improve functionality and reliability.

4.5 Advertising or Marketing Cookies

We may use marketing-related cookies or similar technologies to better understand visitor interest, improve promotional communication, and measure campaign effectiveness. Where required by applicable law, these cookies will only be used after you provide the necessary consent.

5. First-Party and Third-Party Cookies

Some cookies may be placed directly by Tianhua Traffic Group. These are known as first-party cookies.

Other cookies may be placed by third-party service providers that support website hosting, analytics, communication tools, embedded content, payment services, social media features, or advertising functions. These are known as third-party cookies.

6. How Long Cookies Stay on Your Device

Cookies may remain on your device for different periods of time:

Session cookies: these are deleted when you close your browser
Persistent cookies: these remain on your device for a longer period or until you delete them manually

The specific duration depends on the purpose of the cookie and how it is configured.

7. How You Can Control Cookies

You can control or disable cookies through your browser settings. Most browsers allow you to:

View what cookies are stored on your device
Delete all cookies or selected cookies
Block cookies from specific websites
Block all cookies
Clear cookies when you close your browser

Please note that if you disable or block certain cookies, some website functions may not work properly. For example, account login, shopping cart features, saved preferences, and inquiry forms may be affected.

8. Cookie Consent

Where required by applicable law, we may ask for your consent before placing non-essential cookies on your device. You may also be able to change your cookie preferences through a cookie banner, consent tool, or browser settings.

9. Third-Party Services

Our website may use third-party tools or services that set cookies or similar technologies, such as analytics providers, communication tools, embedded maps, video services, payment providers, or social media integrations. We do not control the cookies set by these third parties. Please review their own privacy and cookies policies for more information.

10. Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in website functionality, legal requirements, or the technologies we use. Any updates will be posted on this page with the revised date.